Saltwater Honour designs swim and resort that performs in the water. Most luxury swim is engineered for poolside; Saltwater is engineered for surfing, paddling, snorkeling, and rough water — but cut to look like a luxury swim piece. Materials are recycled-content technical fabrics with chlorine and saltwater resistance. The brand is small, runs three drops a year, and ships globally with strong communities in Australia, California, and Mediterranean coastal Europe. The customer is most often a coastal-living woman who actually goes in the water.
Tilly Honour grew up surfing the Sydney northern beaches before moving to LA in 2017 for design school. She founded Saltwater Honour in 2020 to make swimwear and resort wear that holds up to actual ocean use without sacrificing the cuts and silhouettes worn on the beach.