Reverse Holiday
Woman with dark shoulder-length hair wearing a teal satin camisole, seated on a brown and mustard-colored sofa against a white wall covered with photographs and postcards.

Reverse Holiday

@reverseholiday · 27,200 followers
Williamsburg, Brooklyn, New York, United States · Est. 2022
resortall-seasonsilklayeredtravelkorean-american

The House

Reverse Holiday is resort wear that works in winter — pieces designed for the customer who travels often and doesn't want to maintain a separate vacation wardrobe. The brand's premise is that the lightness, drape, and color of resort wear translate beautifully to year-round dressing. Layering is built into the design language; a Reverse Holiday silk slip dress is engineered to layer under a winter coat as easily as it works on a beach. The customer is most often a 25-to-40-year-old creative-class professional who travels for work or pleasure six to twelve times a year.

Selene Park

Selene Park grew up in New Jersey, studied at FIT, and founded Reverse Holiday in 2022 after seven years designing resort wear for a major American brand. She designs from a small Brooklyn studio and self-funded the first three collections.

Mood